The immediacy and accessibility of video art makes it an ideal medium for artists who want to work with sound and moving image, as soon as video cameras were available to the public in the 1970s artists were beginning to experiment with the possibilities of video art. Even though it took years for it to be widely embraced by mainstream art, video art is now firmly accepted as an important medium, thanks to the work of artists such as Matthew Barney, Bruce Nauman, Bill Viola, and Gillian Wearing.

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